For most business owners, creating regular content for different social media profiles can be a challenge. This is most especially hard when you are visible in more than one social media platform.
This is when hiring a virtual assistant can help you. When you have a virtual assistant who understands social media content creation, you are on your way to a hassle-free life.
To guide you, here are some ideas on what types of content you can ask your virtual assistant to help you with:
- Quotes or memes – This is the most common type of content you’ll see. But, make sure that your content will resonate well with your audience by asking your virtual assistant to get only quotes or memes that are related to your brand and the interests of your target audience. If you’re a fitness brand, famous lines from athletes are something you can use for your quotes
- Tips – Since social media is supposed to be entertaining and educational, giving tips is also one of the most common types of content. If your service or product is related to creating processes or bringing productivity, then some of the tips you can post are about creating workflows, organizing tasks, or planning schedules.
- Facebook live – Of course, when it comes to live videos, your virtual assistant can’t be in the video because you are the expert. But, you can count on your virtual assistant to help you plan in advance the different topics you can talk about. You can also ask your virtual assistant to help you in writing a topic outline so that you won’t get lost in your thoughts when you go live.
- Short video clips – If your brand is both on Facebook and Instagram, you can consider creating square videos to upload on both channels. This will allow your thumbnail to fit your Instagram feed exactly. Take note that that on instagram, you can only upload 60-seconder videos.
- Infographics – Although this can be one of the most complicated content to create, there are apps like Canva which can help your virtual assistant easily create infographics even if they don’t have any graphic design skills. Infographics from other sources can also be shared as long as the original creator is given credit on your post.
- Product or service offer – Let’s not forget about your business. After creating educational and entertaining content, it’s time to go for some product push. Following the rule of thirds in social media, only ⅓ of all your content should be about the product or service you want to promote or offer to your audience.
- Testimonials – When you are already in business for quite some time, you should be getting some reviews of feedback from your customers or clients. You can ask your virtual assistant to create a design template for your testimonials and add the feedback as content. Just make sure that it’s not too long and each testimonial only focuses on one idea.
- Curated articles – This is one of the easiest types of content you can share on your Facebook page, group, or personal profile. Google Alerts and BuzzSumo are just a few of the website tools that can help in monitoring recent and relevant articles you can share. If you have your own blog, then your virtual assistant can just mix some curated articles in the content calendar.
Remember, you do not need to create all of these types of content at once. You can just pick 3 or 4 types and have your virtual assistant schedule them in a content calendar, so you can easily review them in one look.
Now, you don’t have to worry about what content to publish everyday. With your virtual assistant around, planning your content calendar can be so much easy!
Need help with social media content? Go here so we can talk more about how I can help you.